Retail Media
Our service components at a glance
Successful strategies for brands & retailers
We approach Retail Media holistically: from both the advertisers‘ and retailers‘ perspectives. We strategically connect brands with their customers at critical touchpoints in the purchasing decision process, while also helping retailers become equipped with their own media products to market their valuable data and reach. This way, we create advertising solutions that generate maximum impact for both retailers and brands.
Understanding customer behavior and driving sales
With Retail Media, we offer you the opportunity to target your customers directly at the point of sale. Through strategic partnerships with retailers, we ensure that your brand is present when it matters most. Retail Media unfolds its potential throughout the entire marketing funnel. Our experts combine appropriate technologies with data-driven strategies to successfully position your brand in retail.
Data-driven customer understanding for media planning
We leverage retailer data and insights to precisely analyze customer behavior. These insights directly inform the entire media planning process and strategically optimize media channels beyond retail.
New market opportunities for non-endemic brands
Non-endemic brands are also increasingly benefiting from Retail Media. In the right environment, you can reach your target audience in new ways and tap into new market segments, even if your product isn’t on the shelf. We develop tailored concepts that precisely meet your goals and target audience. From concept to success monitoring, we support you every step of the way.
We support retailers in building their media and data marketing capabilities. As an operating partner, we bring our extensive experience from daily agency work to help retailers achieve a strong product-market fit within the media ecosystem. Our services include strategic consulting in building and aligning your department, joint development of media and data products, consulting on technical infrastructure, and support in campaign execution and sales.
Last but not least, we are actively committed to the further development and standardization of the Retail Media market. Our managing director Moritz Hoffmann is the first chairman of the Retail Media Ecosystem focus group within the German Digital Industry Association (BVDW) e.V. With over 100 participating companies, including retailers, advertisers, agencies, and technical service providers, the focus group is the largest interest group for Retail Media in Germany.
Any questions? Please feel free to contact us.
Managing Director
