Portrait einer pilot Mitarbeiterin in einem Workshop

Pharma marketing

Targeted communication for sustainable success in the pharmacy sector

Our service components at a glance

Healthcare marketingPharmacy market Health marketOTC communication

Innovative solutions for pharma marketing

In the dynamic and sensitive healthcare market, innovative marketing strategies are crucial for the success of pharma brands. Our tailored solutions in pharma marketing combine technological innovation with deep industry knowledge to position your brand effectively and efficiently. 

Technology-driven marketing strategies
Leveraging market dynamics
Digitalization of pharmacies

Pharma companies are often the unsung pioneers in the use of mar-tech and data-driven marketing—yet there are still numerous opportunities to be seized. By strategically leveraging AI and data-driven approaches, we can refine customer engagement and maximize your brand’s visibility in a highly regulated environment. 

In the face of the ever-changing digital landscape, such as changes in online tracking, we help you craft an agile and future-proof marketing strategy. Our focus is on optimizing digital channels to achieve maximum ROI for your campaigns. 

With the growing impact of digitalization in the pharmacy market, new opportunities for direct customer engagement are emerging for pharma companies. Our study, Apo Momentum, shows how pharmacies are adapting their business models to new digital realities. We develop strategies tailored to the specific needs of this market, significantly enhancing the efficiency of your marketing efforts. 

Portrait von Sara Wlodarz
“Digitalization is fundamentally changing the healthcare industry. New technologies and platforms enable patients and healthcare providers to be reached and informed more efficiently. This dynamic makes media consulting particularly varied.”
Sara Wlodarz
Senior consultant media
“Healthcare companies are increasingly benefiting from customized media consulting to effectively market their products, gain patient trust and meet regulatory requirements.”
Janina Köhler
Consultant media
“Working in the pharmaceutical marketing industry is fascinating because it requires constant innovative thinking to transform medical information into understandable messages that appeal to both healthcare professionals and patients.”
Lena Rolwes
Teamlead consulting media
Contact

Any questions? Please feel free to contact us.

Portrait von Frank Schubert
Frank Schubert

Managing Director