Geomarketing & geo-analytics
Our service components at a glance
Achieve greater campaign success with regional marketing
Geomarketing allows you to reach your target audience exactly where they are, minimizing wasted coverage and delivering brand messages that truly resonate. Our specialists at pilot geo use detailed spatial information to enhance your brand’s visibility across all relevant media and touchpoints. Our geostrategic analyses identify customer potential and competitive density on the smallest spatial scales. Whether it’s location analyses for expansion and sales planning, impact analyses for media optimization, gravity analyses to determine store attractiveness, or cluster analyses for segmenting target groups—we offer customized solutions for every requirement.
Regiotargeting: a selection of our tools
Our tool, geopilot, leverages various external and internal data sources to precisely determine target group data and derive tailored communication recommendations. With over 83,000 stored PLZ8 areas, averaging 500 households each, geopilot enables highly accurate analyses. Whether for media planning recommendations or sales optimization, we maximize your advertising success through location-based advertising, ensuring your target audience is reached.
The pilot Activation Booster collects customer flow data and demographic information such as gender and age in a privacy-compliant manner. This data helps tailor store offerings to the needs of customers and streamline internal processes. Retailers can also analyze peak times and customer profiles based on this data, allowing them to develop targeted marketing strategies and optimize advertising placements—such as selecting the best publication dates and time slots.
- Data-driven media optimization
- Improvement of strategic decisions
- Identification of trends in the market
- Improved customer understanding
- Expansion of new business opportunities
- Optimization of internal workflows and processes
Any questions? Please feel free to contact us.
Managing Director
