Contextual creation. For more impact.
Our service components at a glance
Rethinking creation & campaigning
For over 20 years, pilot’s creative team has had one goal: to make communication more effective by integrating media, technology, and creation as closely as possible. Whether we design and implement your campaign from scratch or adapt and optimize existing measures contextually, the result is the same: significantly enhanced impact.
Media, technology, and creation from a single source—this is not just a wishful thought but our firm commitment to every project. Because only when media planning and campaign development truly work together can the result be genuinely contextual communication—reaching your target audience better and getting significantly more out of your advertising budget. We promise.
Advertising should please, it should stand out, but above all, it must function and have an impact. From concept ideas to artwork to production, we consistently focus on channel-appropriate implementations and target audience-specific presentations. Or in other words: others may die beautifully, we want to move something for your brand. That’s why our most important awards are in our clients‘ dashboards.
Not only are the majority of ad placements now digital, but the number of different digital channels is also continuously increasing. That’s why we design every advertising measure with a clear contextual focus that takes into account the peculiarities of various formats and channels—not just digital, but also in traditional media like print and TV.
We already know pretty much everything about our target groups in advance: what interests them, when they are online, which channels they use, and much more. Or in other words: everything to develop our creation around. Because let’s be honest: shouting out loud is much less effective than addressing people specifically with messages that are relevant to them.
Good creation is still a craft—but of course, we are always looking for new solutions to make our processes more efficient through tech and AI applications, to save resources, and to always be one step ahead in one thing: developing innovative and impactful communication for your brand that works contextually on all channels and for every target group.
Any questions? Please feel free to contact us.
Managing Director Creation