Advertising
impact research
Our service components at a glance
Ensuring your brand communication has impact
In the field of advertising impact research, pilot research provides tailored solutions that elevate your brand communication to the next level. Through precise analysis and continuous optimization, we maximize the efficiency of your campaigns across the dimensions of contact, context, and creation. We view brand communication as a key component within the overall marketing mix, interpreting study results and analyses in a holistic manner.
Securing long-term advertising success
Successful advertising is always evaluated by the impact it achieves. But how do you measure this impact? How do you optimize your communication strategy during the conceptual phase to achieve the greatest possible advertising effect?
With our help: We measure advertising effectiveness not just at the end of a campaign, but continuously incorporate effectiveness tracking into the planning process. Through targeted data analysis and close collaboration among all experts, pilot research connects brand communication with media intelligence.
Media intelligence for measurable impact
Our agile media intelligence concept elevates your communication planning to the next level and demonstrably increases advertising impact. Data-driven media planning enables greater advertising effects, benefiting your company and brand.
Our research initiatives set benchmarks in the marketing and advertising industry, providing valuable insights for your brand communication.
- Our Online Visions initiative is the largest of its kind in the German market, optimizing the interplay between TV and online advertising through comprehensive analysis.
- Our award-winning Impact Vision has replaced the foundational study series Online Visions, demonstrating how the combination of TV and online advertising can efficiently increase advertising impact.
- With the study series pilot radar, we have been providing in-depth insights into the consumption and media usage behavior of Germans since 2020.
- In the healthcare sector, Apo Momentum has been offering specific insights for the pharmaceutical market since 2022, showing how successful communication can be crafted in this sensitive area.
With our tool DoublePlay, we also offer a comprehensive planning instrument for integrated TV and online planning—the first and only such tool in the German advertising market.
pilot PRESTO is the brand under which we offer you a comprehensive set of standardized tests covering all phases of the communication process, product development, and dimensions of brand management.
Any questions? Please feel free to contact us.
Managing Director
