International media management
Local expertise for international success
Local Planet is the largest global network of independent media agencies, bringing together the best agencies to help brands succeed across borders with top-notch local expertise. pilot is a founding member and the official Local Planet agency for Germany. As of June 2024, pilot suisse has become the official Local Planet agency in Switzerland. Through Local Planet, pilot has strong global partners who provide a decisive advantage with their local expertise—true to the principle “to win globally you need to win locally.”
What is Local Planet?
The network of independent media agencies spans 137 markets, with over 12,000 experts worldwide, and a billing volume of $16.25bn, making Local Planet the sixth-largest media agency in the world according to COMvergence. Local Planet caters to international companies and brands that often don’t receive the prioritization and service they need and deserve in traditional global network agencies.
What are the benefits?
Local Planet agencies are independent and owner-managed. This independence frees them from the typical demands of global network agencies and the expectations of external shareholders, allowing them to focus entirely on client needs. At the same time, Local Planet agencies operate with standardized processes and systems to ensure efficient service across markets. A central team based in London coordinates the network and ensures consistency in deliverables, while local agencies provide the competitive edge through their local expertise.
If you would like to learn more about international services at pilot and Local Planet, find more information here.
Any questions? Please feel free to contact us.
Managing Director
